Arvind Kejriwal’s Aam Admi Party has, once again, secured victory in the Delhi elections with a massive majority It is a huge achievement- winning two elections consecutively and that too, with almost 90% of seats But what’s interesting is that this is the same public of Delhi, which had instated Narendra Modi on the seat of Prime Minister last year by according him a resounding majority And now they have placed Arvind Kejriwal on the seat of the Chief Minister, once again, with a resounding majority How is this possible and what could be the reasons behind this? Come, let us do an analysis
Campaign of BJP vs AAP
It is not that BJP left any stone unturned in their campaigning They put in all their effort with all the machinery and all the manpower that they possessed Narendra Modi, Amit Shah- 40 star campaigners were called in from outside of Delhi which included a lot of celebrities- Gautam Gambhir, Hema Malini, Sunny Deol which also included chief ministers of other states- like Yogi Adityanath There was also ex-chief ministers of the other states- for example, Devendra Fadnavis Even Union ministers had come into a campaign for BJP The only problem was that there was nothing to campaign about They had no positive agenda Shaheen Bagh… Shaheen Bagh… Shaheen Bagh… Shaheen Bagh… Shaheen Bagh… Shaheen Bagh… …Desh ke gaddaron ko ( all the traitors of this country)
The sit in protests of Shaheen Bagh are all excuses I don’t even want to get started on Shaheen Bagh BJP’s entire election campaigning was about issues like Hindu Muslim, Pakistan, Shaheen Bagh, Mandir masjid Every second day one of its politicians would give out provocative speeches and talk about killing, hitting, and vandalizing They had no positive agenda to offer from their side But on the other hand, Aam Aadmi Party was its complete opposite Aam Aadmi Party talked only about positive things in its campaigning Issues like education, healthcare, school, hospitals electricity, and water were talked about and only these things were focused upon
The votes will go to those who construct schools and hospitals The votes will go to those who provide electricity and water The votes will go to those who lay down roads, drains, streets and those who get CCTV cameras installed We will only talk about constructive things in Delhi There was a completely positive campaign on hand while a completely negative campaign on the other Such a clear cut difference has probably never been seen in any other Indian elections till date BJP could not understand how to counter this positive campaign of Aam Aadmi Party It got so confused that it was unable to decide its own policies Sometimes, it would criticize the freebies of the Aam Aadmi Party and sometimes it would say that it would give five times more freebies Eventually, when the BJP finally released its manifesto, it offered a different type of freebies
The Aam Aadmi Party focussed on free electricity and free education The BJP declared in its manifesto that it would provide free scooters for the girls As the elections neared, the opinion polls showed that Aam Aadmi Party was way ahead of BJP They would easily win the elections The BJP became even more desperate They took off their masks and openly began to polarize people on Hindu Muslim and religious lines They began to call people “Pakistani” They even branded Arvind Kejriwal as a terrorist Kejriwal is asking whether he is a terrorist Yes, you (Arvind Kejriwal) are indeed a terrorist
Who would believe them on such futile allegations and such a lot of negativity? They brought in Yogi Adityanath for campaigning while Uttar Pradesh, in matters of healthcare, education and law and order, comes last in comparison to other states in India His own state is not being handled well But they brought in Yogi Adityanath for campaigning in Delhi- whose education and healthcare model is being talked about all over the world So who would believe Yogi Adityanath and vote for his party? Take care of your own state first!
It is interesting to note the vote share of these parties earlier and this time In the elections of 2015, Aam Aadmi Party secured almost 54% of the vote share This was almost maintained in 2020- it secured a vote share of 53.7% So the vote share of the Aam Aadmi Party reduced by a mere 0.8% But the vote share of BJP in 2015 was 32% The vote share increased by 6%. It became 38% in 2020 Congress had a vote share of 10% in 2015.
This fell to 4% Observing only the vote shares, then it would so seem that the Congress voters shifted towards BJP But this cannot be said for sure because the overall voter turnout was 67% in 2015 and it is 62% in 2020 So it might also be that the people who would have voted for the Congress did not show up to vote and so the vote share of the BJP seems larger But it might also happen that the BJP supporters came to vote consistently But an even more interesting comparison is that with the 2019 Lok Sabha In the Lok Sabha elections, BJP secured a vote share of 56% from Delhi Now in 2020, it has fallen to 38% So the extra 18% votes These 18-20% people they are the people who vote for Modi as PM as well Kejriwal as CM These are the people that are not very attached to ideology
They are not that attached to any party that they would become blind supporters and vote for the same party They are simply those people who feel Modi is a better choice for PM and Kejriwal is a better choice for CM What is the reason behind this? You could say that one reason is that the people have begun to understand the difference between the Lok Sabha and the Vidhan Sabha that one election is for the Centre and the other is for the state and there are separate issues on both the sides But (there’s) another reason, which in my opinion, is quite important
Image of Leaders
In my opinion, this section of voters look for a strong personality in a CM-PM face or an individual leader They also look for credibility and capability They saw this credibility in Modi as PM, but not in Rahul Gandhi They saw this credibility in Arvind Kejriwal as CM, but not in Manoj Tiwari So basically, that one leader which has been put forward by the party as the CM/PM face and on the other hand, whatever the CM face- albeit unannounced as to who is going to be the CM but whoever the people feel is going to be the likely CM- for example,
Manoj Tiwari The same was in the case for the PM The image of Narendra Modi as in individual leader in the minds of the people is a lot better as compared to the image of Rahul Gandhi and there are a lot of reasons for this One reason is that Rahul Gandhi is a dynastic politician He will always be burdened by the baggage of family history that he cannot do away with The second reason is that the godi media has time and again destroyed the image of Rahul Gandhi and has bolstered the image of Narendra Modi through fake and scripted interviews Similarly, the image of Arvind Kejriwal is far better in the minds of people due to his work and history as compared to Manoj Tiwari Because of the history.
Manoj Tiwari is that he participated in Big Boss, fought with Dolly Bindra, danced on songs like “baby beer pee ke nache” So his image automatically gets degraded in the minds of the people due to these things But a factor of Godi media definitely comes into play here The Godi media, which in my opinion, is bought over by the BJP and dances to its tunes, (it) could easily have destroyed the image of Arvind Kejriwal if it had so desired But Arvind Kejriwal made use of the godi media very cleverly to counter themselves
Kejriwal Media Strategy
Arvind Kejriwal’s strategy of handling the media is the next reason, which in my opinion, is a big reason behind the resounding victory of the Aam Aadmi Party Basically when we listen to the Godi media, then most of the opposition politicians think that they should completely boycott them and then only it’s going to be better if we do not go on to their channels This is what the Congress had thought of doing in 2019 It did not go to most of these news channels for an interview Rahul Gandhi hardly gave any interviews But Narendra Modi went onto these news channels to give interviews one after the other A lot of these interviews were scripted and planned beforehand But what happens because of this is that the common public will still watch the TV at night they just got to see
Modi on it They just got to watch the scripted interviews of Modi They hardly got to see anything from Rahul Gandhi And whenever Rahul Gandhi was talked about, the anchors of the godi media criticized him This severely affected the image of Rahul Gandhi But what Arvind Kejriwal did was that he went to these media houses for interviews instead of boycotting them Townhalls were conducted in which live interviews were conducted on stage in front of the audiences This has two advantages One was that Arvind Kejriwal was seen on TV channels and since he was giving interviews, the people got to hear what he had to say for himself on the
TV channels He was able to get his message across to the people And second was that whenever the godi media anchors tried to twist the narrative in some way or the other into Hindu Muslim, Pakistan or Shaheen Bagh, then Arvind Kejriwal was able to answer himself openly right there and the audience was clapping We are amongst Shaheen Bagh We have not distanced ourselves. We have run schools, we have run hospitals, we laid down roads We got CCTV cameras installed We have…
The chaos that has been created by them within the country The chaos that has been created by them within the country It has been created because they are unable to handle unemployment The bad shape of the economy within the country They do not have the courage to talk about economy They do not have the courage to talk about unemployment They are so powerful, they can shut down their channel This is why all they (talk about) is Hindu Muslim all-day One minute… Let me speak All they do is Hindu Muslim all 24 hours…
This country is comprised of different faiths This country is made of all different castes Every person is ready to sacrifice his life for this country So a very positive perception colored Arvind Kejriwal’s image due to these town halls
5 Year Hard Work
Obviously, all these interviews and all this campaigning would have been of no use for the Aam Aadmi Party had they not done any work But they did work And all of this work is visible. The people have seen it Therefore, this is the most important factor behind their victory in my opinion Their work The work they have done in the education field.